We have recently finished a new design for a UK based SEO company.
Here is the logo:
The idea was to change the existing logo (which was fine but needed updating) to accompany the new look website.
Designing a logo is important because it can make or break the success of your company. It is the first impression that people will have of your brand, so it needs to represent what you’re all about in just one image. A well-designed logo can also help establish subconscious feelings about the product or service, which may lead to more sales.
If you know how to start designing your logo, you’ll be well on your way to creating an iconic design that will last for years. To help aid in the process, here are five helpful tips to consider when designing a logo:
1. Keep it Simple and Memorable
Your logo should be simple enough that people can remember it, but it should also be unique and creative enough that people want to remember it. What makes a logo memorable? Clean typography is one key aspect. Letters with clear and smooth surfaces are easier for the eyes to read than those with jagged edges or uneven shapes. You can also play around with color and size, shifting them around until you find a combination that works well together.
2. Use Negative Space
Negative space is the area around and between objects, which can be strategically used to make your logo stand out. A negative space silhouette of an animal or other object can make a much more compelling brand identity than a similar image in full color because it gives you the option to use the outline as part of your logo. You can also experiment with cutting out specific parts of objects or people if it helps to highlight certain aspects of the image.
3. Make it Legible and Memorable
If you want people to remember your logo, then they’re going to need to be able to read it. There’s nothing wrong with using a fun, artistic font as long as it’s legible. The most important letter in the wordmark should stand out so that people can read it without much effort. You can also use a memorable symbol or icon to accompany your brand name; just make sure that it doesn’t take away from the text and that it can still be read.
4. Don’t Try to Fit in; Stand Out!
There are millions of logos out there, and if you want yours to stand out from the crowd, it has to be different. If you’re not ready to take a risk by going with an unusual colour scheme or an abstract shape, try inverting the colours on your logo or putting it on a unique background.
5. Test Different Variations (with Your Target Audience)
Once you’ve finalized your design, there’s no reason not to test it with other people before committing to it. If possible, recruit people who are in your target audience and ask them for feedback. You may find that certain colours, fonts or elements are more appealing to your audience than what you originally envisioned.
While there are many aspects to consider when designing a logo, the overall goal is to create an image that people will enjoy looking at and ultimately want to remember. Remembering your brand is all about staying unique with a design that people can fall in love with.